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Strategies for Training Companies to Sell More Courses in 2023

Updated: Mar 13, 2023

The corporate e-learning market is expected to continue to grow at a significant rate over the next several years. It was valued at 302.5 Billion USD in 2021, with a projected compound annual growth rate (CAGR) of 20.4% between 2023 and 2030 as companies invest more in employee training and development. This growth is driven by factors such as increasing demand for upskilling and reskilling, the growing popularity of online learning, and the need for flexible training solutions in the remote work era.

Of course, many training companies sell both to companies and individual consumers. This article focuses on strategies for training companies to sell more courses to companies in 2023.

1. Focus on the ROI

Companies are looking for a return on investment (ROI) when it comes to training their employees. They want to see tangible results, such as increased productivity, improved employee retention, and better customer satisfaction. When selling courses to companies, focus on the ROI and the benefits that the course will bring to their business. Use case studies and testimonials from other companies that have seen success from your training to demonstrate the value of your courses.

2. Tailor your courses to the company’s needs

When selling courses to companies, it’s important to tailor your offerings to their specific needs. Take the time to understand the company’s industry, their goals and challenges, and the skills and knowledge gaps that need to be filled. Offer customized training solutions or packages that address their unique needs and provide them with a competitive advantage in their market.

3. Leverage partnerships

Partnering with other companies or organizations can be a powerful way to sell more courses to companies. Look for opportunities to partner with industry associations, trade organizations, or other businesses that serve your target market. By collaborating with others, you can expand your reach, build credibility, and create new revenue streams.

4. Use a consultative selling approach

Selling courses to companies requires a consultative approach that involves asking questions, listening to their needs, and providing solutions. Take the time to understand the company’s pain points and objectives, and work with them to develop a customized training plan that meets their specific needs. This approach can help build trust and rapport with the company, leading to long-term partnerships and repeat business.

5. Provide ongoing support

Selling courses to companies is not just about making the sale – it’s also about providing ongoing support and resources to ensure the company sees the desired results. Offer ongoing coaching and support to employees who are taking the course, and provide resources and tools that they can use to apply their learning to their job. This can help ensure that the company gets the full value of the training and sees a positive ROI.

6. Offer flexible delivery options

When selling courses to companies, it’s important to offer flexible delivery options that accommodate their busy schedules and varied learning preferences. Consider offering a mix of online and in-person training, as well as self-paced and instructor-led options. This can help ensure that the training fits into the company’s workflow and meets the needs of all employees.

In conclusion, selling courses to companies in 2023 requires a strategic and tailored approach that focuses on the ROI, addresses the company’s specific needs, and provides ongoing support. By following these strategies, training companies can increase their success in the corporate e-learning market and help companies achieve their business objectives through employee training and development.


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