His professional experience is varied - from becoming a programmer at 16 to working in direct sales, to marketing and psychology. At a young age he started a business incubation company, and through this business and in his personal capacity he has incubated over 30 companies across different industries, regions, and of different sizes. He previously co-owned and ran a large renewable energy company in which he was the Managing Director. He has also given back to society in other ways, such as through the work he did as an ambassador for a UN-affiliated organisation and writing about business and mindset development for magazines and newspapers including Forbes Africa. Over the last few years he consulted on growth strategies for business of different sizes, which has included various Fortune 500  level companies.

Alongside her MBA and Masters in LITE (Learning-Innovation-Technology-Entrepreneurship), Samar has extensive People and Learning experience, including the roles of Senior Specialist for Global Talent Development at S&P Global, learning content creator in the delivery for educational institutes on ecological, biodiversity and sustainability for the WWF, and lead content developer and designer across various global projects for multinational organisations. 

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At Kurricula she partners with clients developing B2B, B2C or internal training offerings at a strategic and practical level, to create best-in-class eLearning and online course experiences.